Clothes free fitness

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Withings promotes connected fitness with a stop-motion nudist animation

Based on a short story about a guy named Sam who wanted to ‘look better naked’, the spot drives home the messages of how exercise can be fun and the importance of listening to and understanding one’s own body which, presumably, Withings can help you do. The spot, which was shot in Tallinn Estonia over three days, is pretty cool and according to Withings included 140 naked people (evenly split between men and women), 2000 pictures, 15 drawings and, curiously, ’300 pairs of socks and sandals’.

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