Ways of Seeing Idealized Bodies

In Sweden, we’re unceasingly debating traditional gender roles, normative standards of beauty, the assumed existence of structural patriarchy, and other topics of that nature. Hence we react aggressively against the sexualization of the female body, especially if it conforms to our societal beauty ideals. This image, an advertisement by Swedish Hasbeens, provides a poignant example. Does it offend you? […]


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