We did not invent clothes simply to stay warm

Clothes are not a necessity for everyone, so why do we bother wearing clothes at all?

And yet, nobody can argue with the fact that we are all born, like Gough, without clothes. The difference is that most of us go on to cover up in our public lives.
There are good reasons to do so: in colder climes we would freeze to death without some extra padding, and in intense heat clothing can also shield us from the Sun. However, some hunter-gatherer societies still choose to live mostly naked, which suggests that clothing is not vital for our survival.
So if being naked is so natural, when did our obsession with clothing begin, and why?

Source: We did not invent clothes simply to stay warm

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