It’s not often that The Drum’s journalists actually feature in ads, least of all ones that involve nudity.
But when the editorial team was offered two days out of the office, skinny dipping in a secluded retreat in rural Spain with 99 strangers for a drinks ad, weirdly nobody seemed keen. “Alright then,” I shrugged.
A few days later I received a call from the agency to explain the details: 100 women would be jumping into the water for the Feel Good drinks brand, there would be a female director, it would be very tasteful and The Drum would get to write up the ad exclusively.
“But once you’re in, you’re in,” the agency boss warned. “I’m in!” I confirmed.