Its regular articles and columns focus largely on travel, health and culture, as well as various features on arts and books with a naked theme.
H&E is edited by Sam Hawcroft (pictured left), and published by the company she runs, Hawk Editorial Ltd, based in Hull, East Yorkshire – which will be the UK City of Culture in 2017
H&E prides itself on its rich history – indeed, there can be few magazines that have been in print for longer.
Health & Efficiency was first published in 1900. Back then the magazine covered health topics such as diet, exercise, herbalism and general advice on living a healthy lifestyle and making your body work more efficiently.
In the 1920s when nudists began publicising their activities and sun clubs began to form, Health & Efficiency became an early champion of their cause through publishing their letters, articles and photos. Later, this material occupied a greater proportion of the magazine, particularly as it absorbed other naturist and health periodicals, including Health and Vim and Sunbathing and Health Magazine.
After the Second World War, nudism experienced a massive expansion and the monthly H&E – as it became known – was in pole position in promoting the nudist lifestyle. Throughout the 1950s and into the 1960s H&E’s reputation as the “nudist bible” grew. H&E’s audience was made up of nudists who were members of British clubs and those who used British beaches. A small minority who were lucky enough to be able to afford holidays abroad, and sampled the delights of French and Yugoslavian nudist facilities, provided H&E with the first “naturists abroad” travel reports
This was a hint of things to come, for, by the 1970s, cheaper foreign travel allowed many more British naturists to visit the south of France, Spain, Greece and Yugoslavia. H&E reflected this change and soon became an international naturist magazine providing news, travel reports, features and photography from around the naturist world.
In 2014 H&E acquired the archive of ex-editor Murray Wren, including hundreds of naturist images available for licence.
The magazine has had a number of publishers and editors, and has been based in London, Epsom and Goole, before moving to its current home in Hull in 2012
In March 2013, the H&E app for Apple and Android devices was launched in conjunction with developers Apazine. In its first week, the free sample issue was downloaded more than 80,000 times, seeing the app briefly break into the global app charts – a fantastic result for a niche title.
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